[ bworldonline.com ]
PROPERTY giant Ayala Land, Inc. (ALI) is ramping up the
development of Alviera in Pampanga, as it plans to focus on the
project’s residential and leisure components in the next five years.
John R. Estacio, general manager of Alviera, said 250 hectares of the
1,800-hectare master-planned estate will be “activated” by the end of
the year.
“In the next five years, the focus would be on residential and then
on leisure component. Because we have started already, we’re done so far
with the industrial and then the commercial,” he said in a press
briefing last week.
Mr. Estacio said this is in accordance with ALI’s plan to bring all
incorporate residential, commercial, industrial, institutional and
entertainment projects within Alviera.
ALI partnered with Leonio Land Holdings, Inc. for the Alviera project.
New residential offerings in the estate will be unveiled by the end of the year.
Ayala Land Premier, ALI’s luxury brand, will launch its first
project, while Alveo Land will introduce its second residential
development in Alviera.
“There’s now, certainly, breadth and depth within our product
offerings, from the high-end to the upscale, to the affordable line,”
Mr. Estacio said.
The two residential projects, Montala and Avida Settings, were
launched in 2014 and 97% has already been sold out. Since then, the land
value has appreciated by 25%.
“We started selling at about P11,000 per square meter (sq.m.). Now,
we’re selling at about P14,000 to P15,000 per sq.m.,” Mr. Estacio said.
Meanwhile, Alviera will also be adding new attractions in its
six-hectare adventure playground – Sandbox – to lure local and foreign
tourists. Mr. Estacio said airsoft and paintball fields will open in the
first quarter of 2019.
Alviera will also start operating a country club in early 2019. Its
facilities will include swimming pools, sports facilities, specialty
restaurants and spacious function rooms.
Mr. Estacio said that the country club is currently 80% completed, and will be fully operational by March.
A 50-room boutique hotel, offering suites and deluxe rooms, is also
in the pipeline. The project is scheduled to break ground also in early
2019.
Mr. Estacio said the hotel is ALI’s response to the clamor of the
tourists who are looking for a place to stay when they visit the region.
Two educational institutions, namely Miriam College and Holy Angel
University, will also rise in the estate and are expected to be
operational in 2021.
Both institutions will each have a 10-hectare campus. Miriam College
will offer courses in the fields of arts, design, management and
technology, while the Holy Angel University will offer courses in the
fields of engineering, architecture, animation and hotel and restaurant
management. — Mark Louis F. Ferrolino
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