Ayala Land accelerates development of Alviera

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Alviera Central Business District
Alviera, a partnership between Ayala Land, Inc. and Leonio Land Holdings, Inc., is a mixed-use estate in Porac, Pampanga. -- ALVIERA
PROPERTY giant Ayala Land, Inc. (ALI) is ramping up the development of Alviera in Pampanga, as it plans to focus on the project’s residential and leisure components in the next five years.

John R. Estacio, general manager of Alviera, said 250 hectares of the 1,800-hectare master-planned estate will be “activated” by the end of the year.

“In the next five years, the focus would be on residential and then on leisure component. Because we have started already, we’re done so far with the industrial and then the commercial,” he said in a press briefing last week.

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Mr. Estacio said this is in accordance with ALI’s plan to bring all incorporate residential, commercial, industrial, institutional and entertainment projects within Alviera.

ALI partnered with Leonio Land Holdings, Inc. for the Alviera project.

New residential offerings in the estate will be unveiled by the end of the year.

Ayala Land Premier, ALI’s luxury brand, will launch its first project, while Alveo Land will introduce its second residential development in Alviera.

“There’s now, certainly, breadth and depth within our product offerings, from the high-end to the upscale, to the affordable line,” Mr. Estacio said.

The two residential projects, Montala and Avida Settings, were launched in 2014 and 97% has already been sold out. Since then, the land value has appreciated by 25%.

“We started selling at about P11,000 per square meter (sq.m.). Now, we’re selling at about P14,000 to P15,000 per sq.m.,” Mr. Estacio said.

Meanwhile, Alviera will also be adding new attractions in its six-hectare adventure playground – Sandbox – to lure local and foreign tourists. Mr. Estacio said airsoft and paintball fields will open in the first quarter of 2019.

Alviera will also start operating a country club in early 2019. Its facilities will include swimming pools, sports facilities, specialty restaurants and spacious function rooms.

Mr. Estacio said that the country club is currently 80% completed, and will be fully operational by March.

A 50-room boutique hotel, offering suites and deluxe rooms, is also in the pipeline. The project is scheduled to break ground also in early 2019.

Mr. Estacio said the hotel is ALI’s response to the clamor of the tourists who are looking for a place to stay when they visit the region.

Two educational institutions, namely Miriam College and Holy Angel University, will also rise in the estate and are expected to be operational in 2021.

Both institutions will each have a 10-hectare campus. Miriam College will offer courses in the fields of arts, design, management and technology, while the Holy Angel University will offer courses in the fields of engineering, architecture, animation and hotel and restaurant management. — Mark Louis F. Ferrolino
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